Director of Digital Marketing
Full-service digital agency fulfillment, multi-channel media planning, operational insourcing, and enterprise RFP strategy.
- Partnered with senior enterprise sales leadership to architect pitch strategies, technical media plans, and RFP proposals, directly generating over $1M in new agency business.
- Directed the strategic insourcing of digital marketing fulfillment operations from external vendors, expanding operating profit margins by 20%+ while establishing end-to-end quality control.
- Scaled and led the digital marketing fulfillment division, spearheading hiring and structured training programs that doubled team execution capacity and operational throughput.
- Spearheaded the design, pricing restructuring, and go-to-market rollout of multiple new digital service lines across paid media, programmatic optimization, and technical SEO.
- Governed end-to-end multi-channel campaign delivery across paid media trafficking, programmatic optimization, attribution analysis, and executive reporting.
King & Columbus
The Post and Courier's digital agency arm serving enterprise brands and regional leaders across the Carolinas.
Carolina Conditions
Full-service home and commercial mechanical services contractor serving the greater Midlands and Columbia region.
Power Up Spartanburg
County-wide small business initiative accelerating commercial growth, capital access, and operational modernization.
Carolina Fine Jewelry
High-end bespoke bridal, diamond, and luxury timepiece jeweler offering custom design and estate pieces.
Classic Remodeling & Construction
Premier design-build residential remodeling firm delivering high-craftsmanship coastal renovations.
Columbia Food and Wine Festival
Annual multi-day regional culinary festival showcasing acclaimed chefs, breweries, wineries, and food artisans.
The Lourie Center
Nonprofit community center providing lifelong education, fitness facilities, and cultural programming.
